Because Everybody Needs Art: 20×200.com

Great art for $20 — you can’t beat that right?

20×200 is a website where every week, two new pieces of art are debuted: one photo and one work on paper. Most images are available in three sizes. When they first launched, the smallest size was reprinted in the largest batch – an edition of 200 – and sold at the lowest price – $20. Hence the name 20×200. The whole schtick is based on a simple marketing formula: (limited editions x low prices) + the internet = art for everyone. Easy math.

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