America has long been dubbed “The Land of Opportunity.” Even the silliest of silly ideas turn average Joe’s into wealthy entrepreneurs (Pet Rock, anyone?). Two parts idea, one part marketing and three parts timing and…poof! That said, I wasn’t much surprised last weekend in NYC when I came across a brand of water labelled “TAP’D NY.” Yes boys and girls, bottled mothereffin’ water! Brilliance in a bottle.
Tap water has long been championed as having many important nutrients–most prominently fluoride. The bottled water craze of the past 15 or so years has all but vilified good ol’ sinkwater into something of a demon’s juice: Drink it, and die sucka! Now one NY company is taking the city’s water, smacking some ultra-fancy slogans on it (“We don’t travel the world from Fiji to France…”) and (actually) selling it in stores. Don’t you feel proud of your country? Next up: Organic roadkill at your local Whole Foods.
im gonna attach a britta filter to my sink and bottle the water and sell it…………..vualla: Britta’d Tap LA